Strategy – At Acaggio, strategic counseling is the starting point for all clients and remains an undercurrent throughout our relationship. Utilizing years of experience, we strive to guide our client’s positioning, messaging development and thought leadership. A competitive and aggressive company position is the first step to building a solid foundation for an effective public relations program. Without a refined market vision and company stance, a company will not be memorable in the minds of the industry. In this fast pace market, developing compelling messaging and positioning is the only way to achieve business goals and marketing objectives. Acaggio’s strategic counsel program positions our clients, and their products, to leave a memorable impression on target audiences, like analysts and the media, making for a successful public relations program.

Business Press – At Acaggio, we pride ourselves on our fearless and proactive business press initiative. We enjoy securing our clients coverage at all of the most prestigious business outlets, including: Barron’s, BusinessWeek, Forbes, Fortune, CNBC, Time, The Economist, USA Today, Wall Street Journal, Fast Company and Red Herring. We work with our clients to establish a business press plan of attack. Our ingredients include, a fresh perspective, combined with timely industry and world issues backed with compelling facts and a news hook. Even without a hard news angle, we work relentlessly to craft tailored story ideas and other interesting angles, like a company spotlight, corporate profile or an outstanding customer case study to get dialog time, and eventually ink, with the business press.

News Programs – Acaggio makes the most of our client’s news and announcement by strategically planning a news pipeline and customizing it to the appropriate media targets for on-message coverage. Acaggio’s account teams have professional writing skills to make press materials easy to read and digest for the media. We are constantly creating strategies to present information to our targets and get the results we want. Our editorial services include writing and distributing press releases as well as writing, producing and maintaining an electronic press kit.

Media Relations – Acaggio’s expertise lies in years of on-going and nurtured media relationships and we act as a critical link between clients and members of the press and media. Some of us have been journalists in the past and have been in the newsroom on deadline, writing stories and we bring that unique perspective and understanding to our clients. We know what they want, when they want it and how they want it. As part of our media relations service, we proactively pitch, pursue and respond to articles and editorial opportunities to ensure our clients have the best shot at getting into all appropriate articles. We proactively pitch feature articles and are always looking for a timely issue that relates to our clients, resulting in quick coverage. We also create and maintain an on-going editorial calendar and contact list databases and schedule and facilitate meetings between clients and the media.

Industry Analyst Relations - acaggio leverages its long-standing relationships with industry analysts on behalf of our clients. We proactively engage analysts in ongoing dialogues to get feedback on a client’s business strategy and key messages as well as communicate our clients’ industry insights and perspectives. We maintain targeted lists of analysts, keep them updated on client news, and schedule and monitor meetings between them and our clients. By informing analysts and understanding their viewpoints, acaggio helps clients utilize analysts as influential third-party sources to validate a client’s position in the market and help positively shape media perceptions.

Launches and Tours - acaggio’s corporate and product launch services help clients establish effective, strategic positioning and maximum public relations impact for their company, products and services. Acaggio works with clients to identify the most compelling news elements and maps positioning to the appropriate consumer, business or technology targets for “on-message” coverage that furthers business objectives. acaggio ensures new companies gain immediate presence and recognition and helps established companies reposition themselves to adapt to new challenges and changing markets. Our launch programs range from: targeted meetings to gain influencer support; to traditional press tours to spread awareness; to large public events with thousands of attendees.

Media Training – As part of our ongoing services, acaggio provides spokesperson preparation for any press interactions. We give our clients the benefit of knowing as much as they can about reporters and offer pointers for the interview beforehand to facilitate a successful outcome. We also provide more in-depth media training for clients to better articulate key messages, prepare for difficult interviews or amplify marketing strategy points.

Product Review and Awards Program – acaggio helps clients to achieve published product reviews and win industry awards to fuel customer interest, validate the strength of products and establish category leadership. We have a successful track record of winning product reviews, “Editor’s Choice” awards and “Product of the Year” awards for clients. Acaggio keeps in close contact with reviewers and testing labs to understand how the review is going and to resolve any potential problems quickly to facilitate a positive outcome. In addition, acaggio helps package and publicize the positive outcome of reviews to increase awareness and promote leadership for clients.

Thought Leadership – acaggio offers thought leadership programs to clients to help establish executives as key commentators on important issues and opportunities for their industries through bylined article placement. Even if a client does not have any particular news to announce on an important industry topic, this program enables them to have a voice in the discussion or debate. Through opinion articles and Q&A placement, acaggio inserts clients into key industry issues. This elevates the awareness of the company overall and establishes its executives as sought-after resources for commentary by the media.

In The Know – At Acaggio, we provide competitive analyses for clients to get an accurate assessment of each competitor’s position, including the level of visibility and press traction, focus of key messages and value proposition. We also offer perception analyses to gauge how the press and analysts view a client. These services help clients identify leadership opportunities, counter positioning in their industry and identify a baseline to measure future PR efforts. After working with clients for several months, acaggio often does a quantitative and qualitative analysis of press coverage to measure the effectiveness of our PR efforts, show progress areas and general momentum, and ensure that coverage is on-message and on-target.

The Real Gems

There is no better validation for a company than satisfied customers. At acaggio, we proactively, with your permission, interview your customers and find out if they are interested in working together for press opportunities. If they are, we conduct an in-depth interview and prepare a case study to shop around to targeted media outlets. Even if customers don’t approve a case study, some will take media interviews, which can be key in securing substantial media coverage.